Projet parc


The Quebec government announced in 2013 the financing of the mobilizing project–Pairing Automation of Resources in a Community, or PARC–initiated and driven by JMJ Aerospace that brings the principles of the sharing economy to a B2B context. This project aims to provide solutions to problems of access to resources–human, material and immaterial–to optimize their value.
The project is to develop a systematic sharing platform, CERVOLabTM, on which are formalized the knowledge derived from action research and field experimentation projects. This project also includes a resource sharing angle, made in collaboration with several industrial and academic partners. This resource sharing pane is meant to be tested by companies, in very real contexts.


The PARC project, through the systematization of sharing models and the development of relational and transactional processes, will allow you to:

  • Share your material resources in order to:
    • Improve access to resources
    • Optimize the use of R&D equipment
    • Ensure upgrading and certification
    • Enhance business innovation capacities
    • Facilitate the orchestration of future investments


  • Share your human resources in order to:
    • Synchronize the movement of resources
    • Improve access to resources
    • Facilitate attraction and integration
    • Stabilize and reassure workers affected by cyclicalities
    • Ensure upgrading and certification
    • Strengthen the competitiveness of companies


  • PARC project deliverables:
    • Systematized sharing models: the PARC project aims to design a functional and inclusive B2B sharing model to formalize it on an innovative and user-friendly expert system.
    • Intercompany sample agreements: with its inclusive vision, the PARC project aims to formalize and automate intercompany agreements by taking into account the expectations, intentions and constraints of each party, depending on their level of maturity in terms of sharing economy.
    • Protection protocols for intellectual property: the PARC project will develop sharing mechanisms that guarantee the intellectual property rights suitable for various stakeholders.
    • Simulations of real multisectoral situations: to ensure a functional and relevant system, simulations of different sharing situations will be made in pilot projects to test and develop access mechanisms that meet the requirements of the community.
    • Relational and transactional processes: the expert system currently in development is designed to support all transactional and relational aspects in order to manage the community, based on sharing economy principles.


We are at the beginning of a new economic era, the sharing economy. With the emergence of Generation C, coupled with technological advancement, access to information has become much easier. The changes we experience in our daily lives,  have made sharing a way of life. These new trends are expected to grow as people share not  only information, but much more.

More and more, new and innovative business models on resource sharing in B2C or C2C contexts are being introduced. In Quebec, several initiatives that correspond with the sharing economy have been initiated, such as Bixie and Communauto, among others.


Often presented as being in conflict, generation follows generation …


Each generation is a reflection of the era in which it emerged. The inventions, new technologies, and major political and economic crises shape the characteristics, aspirations and values that define each generation.


Baby Boomer:

  • The generation of “peace and love” andmanylifestyle choices.
  • Entryinto the labormarket withsome uniquework opportunities.
  • Respect for authorityand hierarchical
  • Sense of belongingto the company;contributorsconsidered as family.

Generation X:

  • Looking for challenges, need to learn, to grow, to experiment.

Generation Y:

  • Focus on the individual,as well as materialistic
  • Independencefrom the employer: the company must havesomething to offer the employee, not the reverse. We must puta sparkle intheir eyes.

Generation C:

  • Havea strong presenceon social networksand theyare creativeand ambitious.
  • Want the companyfor which they workto beinvolved inCSR
  • Familiar with a complex technologicalenvironment, they appreciate speed, connectivity, and

We have entered the sharing generation, the Web and interconnectivity generation.

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